Tanner-Maluchnik

Using Facebook’s Statistics Page to Understand Gen Y

by Tanner M. on

A look at understanding the Generation Y

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I am a Millenial, a Gen Y’er, and an Echo Boomer.  Millenials, Gen Y’s, or Echo Boomers, whichever name you prefer, is a label for those born in the mid 70’s to the late 90’s.  Gen Y’s follow the Generation X(1961-1981 at the latest) which followed my parents, the famous Baby Boomers.  Since Millenials are starting to develop into the workforce across the nation and are becoming more important to our culture, lifestyle, and economy, I decided we should learn to understand who we are a little bit better.

People like Mark Zuckerberg (Facebook) and Chad Hurley, Steven Chen, and Jawed Karim (YouTube) are Millenials.  They are some of the most influential people in the world and are making a difference in the way we live our lives.  Let’s take a look at how they along with others have shaped our lives.

After examining some research on Millenials, Facebook’s Statistics page telling a lot, there are a few points I want to bring up:

  • Group/Affiliate oriented – We are a very group oriented generation.  What I mean by that is we are exposed to so many different choices and groups to choose from.  Look at Facebook, there are thousands of different choices of groups to choose from and if you’re on Facebook, you’re probably in a bunch of these different groups.  According to Facebook the average user is in 12 groups.
  • Like I said there are many different groups on Facebook, but we also are exposed to these groupings in media.  For instance the Mac vs. PC commercials.  Many Millenials place themselves into either group.  Mac users are very proud of the Apple brand.  You see them flaunt around their Mac Books, put Apple stickers on their hybrids, etc..Apple has built a brand and has brilliantly sold the Generation Y.
  • Some other examples of this grouping of people are: iPhone vs. Droid, X-Box vs. PS3 vs. Wii. We also are grouped by things such as blogging and niches.  Now that I have been blogging, I understand bloggers more and the blogosphere that those who are not in it do not understand.
  • We know when were being sold to or given genuine advice.  We know how to differentiate a faked YouTube for marketing publicity than a real genuine viral YouTube video.
  • We are sharing so much more about every detail of our lives than ever before.  Practically all our information is becoming transparent for everyone to see.  There are BILLIONS of Facebook pictures up, all our information about what we like, constant updates about what we’re doing at this exact moment through tweets and status updates.  We let people know when were sleeping, what were eating, if we have a headache.  We provide our information on Facebook such as our political or sexual affiliation.  We as Generation Y, are leaving nothing to hide and it is almost impossible to hide.
  • We are also beginning to realize the importance of doing what we love and helping others.  We as a Generation are focusing more on our passions instead of focusing on paychecks and money.  We are beginning to realize that money is not so important, that doing what we love everyday is what really matters in life.  A recent study done at UCLA showed that 66% of the incoming freshmen class reported it is “essential or very important” to help others.  This is the highest it has been in 25 years.  We are working and doing what we believe in and it shows by better work.  Since we are focused on helping others, we are changing the world for the positive.
  • We rely more on computer entertainment than our televisions.  We go to YouTube or Hulu instead of turning on the TV.
  • We communicate through texting, IM’s, e-mail, Twitter, Status updates, E-Mail, instead of going direct face to face contact or even talking over the phone.

Final Thought

We are constantly surrounded by tons of choices and new technologies every day.  Tomorrow is the past and today is the future.  Change is rapid and if people are not keeping up, then they are left out of the loop, they are left in the dust.

Generation Y, try having a conversation with your parents like this:  “lol, my friend just tweeted that he dropped his Droid in the toilet while his friend requests.”

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6 comments

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  • zkhan144

    all good points … how do u c gen y in the work force? What changes do u foresee?

    • http://lifedestiny.net Tanner @ Life Destiny

      Hey zkhan144,

      Well we can already see the impact that Gen Y has placed on the workforce by looking at Mark Zuckerberg from Facebook and Chad Hurley, Steven Chen, and Jawed Karim from YouTube. Changes in the workforce will probably be geared toward more technological communications and social media. Social media is already huge like mentioned in my article, however it will only continue to get bigger for businesses that want to thrive off the Generation Y. Connecting through our phones is also already huge but will continue to get bigger with the ability to stream live video and constantly be connected to the online social media sites. More emphasis will be placed on building relationships in the Gen Y workforce than already is.

  • http://lifedestiny.net Tanner @ Life Destiny

    Hey zkhan144,

    Well we can already see the impact that Gen Y has placed on the workforce by looking at Mark Zuckerberg from Facebook and Chad Hurley, Steven Chen, and Jawed Karim from YouTube. Changes in the workforce will probably be geared toward more technological communications and social media. Social media is already huge like mentioned in my article, however it will only continue to get bigger for businesses that want to thrive off the Generation Y. Connecting through our phones is also already huge but will continue to get bigger with the ability to stream live video and constantly be connected to the online social media sites. More emphasis will be placed on building relationships in the Gen Y workforce than already is.

  • zkhan144

    all good points … how do u c gen y in the work force? What changes do u foresee?

  • http://lifedestiny.net/ TM

    Hey zkhan144,

    Well we can already see the impact that Gen Y has placed on the workforce by looking at Mark Zuckerberg from Facebook and Chad Hurley, Steven Chen, and Jawed Karim from YouTube. Changes in the workforce will probably be geared toward more technological communications and social media. Social media is already huge like mentioned in my article, however it will only continue to get bigger for businesses that want to thrive off the Generation Y. Connecting through our phones is also already huge but will continue to get bigger with the ability to stream live video and constantly be connected to the online social media sites. More emphasis will be placed on building relationships in the Gen Y workforce than already is.

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