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In a single day, Seth Godin managed to take over the internet in conjunction with his book release, Linchpin: Are You Indispensable (affiliate).
I’m not going to lie and say that I follow Seth to the T. I am subscribed to Seth Godin’s blog and I have actually only read Small is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas (affiliate), which I did not buy and checked it out from Paterno Library here at Penn State. I read through it pretty quick, but got quite a ton of information from it.
I got to say, I normally just get all my books through my MASSIVE tuition here at Penn State and make wonderful use of Paterno Library (why is Microsoft Word telling me “Paterno” is spelled wrong? They should fix that), but after realizing the power that is Seth Godin, I just ordered Linchpin: Are You Indispensable (affiliate) to have it overnighted to me. I cannot wait to read it and give yinz a review on it soon!
What made me make the impulse decision to buy Linchpin?
Seth Godin is one of the biggest innovators in the world. He also is the author the one of the most popular marketing blogs in the world and has released quite a few bestselling books. Seth Godin is a man that can be everywhere at once. How does he do this? He uses the power of Social Media.
How to be everywhere at one time
Just on Tuesday, January 26, 2010 Seth released his new book that is soon to become a bestseller (if it is already not) Linchpin: Are You Indispensable? (affiliate) Actually it has already hit the top 10 on Amazon. As of this writing, Linchpin already has over 116 reviews on Amazon, with 100 of them 5 stars, 14 of them 4 stars, 1 of them 3 stars, 1 of them being a 1 star. He is really taking this book to a whole new world. How is he getting Linchpin known so fast and so quickly?
With his book release came a massive amount of “Seth Godins” popping up everywhere across the internet all at once. Even if you are not an active member in social media, you probably ran into Seth Godin. In a single day, Seth Godin managed to take over the internet in conjunction with his book release.
When I popped open my laptop on Tuesday and checked out what was going on with everyone in “Social Media World” it seemed like Seth Godin was talking to me through either a Guest Post on someone else’s blog, an interview through either online radio, podcasts, blogs, newspapers, or just about any media you can think of. I also ran into Seth Godin at his home base at his blog SethGodin.com.
If you did not know about his book release, then you most likely knew about it after Tuesday. If you did not know anything about the book Linchpin, heck, if you did not even know what a Linchpin actually is (Wiki: “is a fastener used to prevent a wheel or other rotating part from sliding off the axle it is riding on.”), then you most likely know those answers too after Tuesday.
Seth Godin did the ultimate book launch through the power of Social Media. He managed to capture just about every single different audience in every different niche you could think of. He managed to be in a ton of places all at once on Tuesday. From Vagabonders at Chris Guillebeau’s The Art of Non-Conformity to listeners of the Small Business Marketers at the Duct Tape Marketing Podcast to Young Lifestyle Designers with Jun Loayza at Untemplater.com. It felt like as if you spent a whole day with one of the biggest innovators in the world in Seth Godin.
If you were not over the edge to buy Linchpin or had not even heard of it, you probably will feel compelled to learn more about the man, the myth, the legend of Seth Godin and how he can change your life in so many different ways.
How can I become Seth Godin?
If you want to change the way you look or think about marketing, ideas, innovation, or business in general, then you need to learn and get to know Seth Godin. Each one of his posts is packed with life changing information. He has quite a few eBooks on his blog and includes several bestsellers in (following are all affiliates):
Tribes: We Need You to Lead Us – Which is about tribes and how it can best be achieved through a group.
Meatball Sundae: Is Your Marketing Out of Sync? – Which takes a different looking at marketing through customer contact and products themselves as a way to grow an organization.
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) – Takes a look at quitting in a different perspective.
Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas – Some of his best posts that he shares for free on his blog @ SethGodin.com, all condensed into one excellent read in Small Is the New Big.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World – Looking at authenticity and its rarity in a marketer’s world.
Free Prize Inside: How to Make a Purple Cow – Which works in conjunction with the following book:
Purple Cow: Transform Your Business by Being Remarkable – Which teaches you to toss out everything you know about marketing and learn how to become remarkable. The Purple Cow is a unique and remarkable business.
The Big Red Fez: How To Make Any Web Site Better – Which we all could learn to do, including myself.
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change – Have not read it, but at least Change is one of the Values of Life Destiny.
Unleashing the Ideavirus – “Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one.” –Amazon
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers – Which I feel will be huge for companies to be able to market to Gen Y.
I am officially a fanboy of Seth Godin and will buy any product he ever releases.
p.s. Thanks to my new ability to read 54% faster than previous from the help of one of the most influential people in my life, Tim Ferriss (Scientific Speed Reading: How to Read 300% Faster in 20 Minutes), and since I am starting up my own Social Media/Web Consulting Firm, I figured I would also had pick up:
- Socialnomics: How social media transforms the way we live and do business by Erik Qualman
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith
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