How to Build Your Personal Brand Through an ePortfolio
Developing your personal brand will be essential if you want to keep up (notice not get ahead) with the times.
This is not only important for those looking for work, but also for entrepreneurs.
These two personal brand sites have opened up doors to numerous money-making projects I am currently working on with other people.
If you want to further your personal brand, social network, marketing ability, and influential connections, strongly consider building an ePortfolio and starting a blog (Maren Kate provides a nice and easy foundational set of instructions on this).
Here are some keys to the foundation for building your personal brand.
Register Your Domain Name
If you have not done so, it might be to late, but register yourname.com. This is huge for having a web-presence identity and building your personal brand.
This will also most likely be the number 1 search result when someone researches information about you for any reason.
Resumes are becoming pointless. More and more employers are looking for further information that resumes do not provide.
By developing your own online ePortfolio can be that nudge that separates you from everyone else vying for the same position you are trying to claim. Whether it be networking with a fellow entrepreneur on a joint-venture or getting you feet in the door for a $100,000+ job interview.
Here are some essentials you should have on your ePortfolio to further enhance your personal brand.
1. About – Have an about page that tells a little bit about who you are. You do not have to get real personal, consider just doing a little snippet of who you are, similar to the what I have at the beginning of my about page.
2. Education – Consider elaborating on your education. This could be college, trade schools, certifications, etc..
When I first compiled my ePortfolio, I decided to write about almost every class I took and what I learned. This was A HUGEEE eye opener to things I learned and things I did not learn.
It is a great place for reflection.
It is also the perfect place to set your goals for a semester and to track those goals.
3. Experience – Elaborate further on your experience. If you are involved with tons of projects, then this could be a nice place to compile all that info into one place.
4. Contact – Have a contact page that features your social media profile connections. This opens you up to networking opportunities and for employers to connect with you.
Take a look at my ePortfolio at TannerMaluchnik.com to get an idea of what you can add to your ePortfolio.
I have received quite a few interview opportunities through people finding or directed by someone else my ePortfolio. It is definitely an asset to have but takes a little time to build.
Chip away at it for a few minutes a day and before you know it you have something extraordinary.
I mentioned flavors.me in an earlier post, but this is a very simple and free application that builds an attractable ePortfolio for you.
This is definitely useful for those who are not skilled in design and development and do not wish to dish out big bucks for a design.
Flavors.me does offer a premium membership for enhanced features and benefits.
- Matt Cheuvront at Life Without Pants on One Thing That Will Completely Change Your Life (about starting a blog).
- Dan Schwabel at Personal Branding Blog. Also check out his book Me 2.0: Build a Powerful Brand to Achieve Career Success (not an affiliate link).
- Seth Godin’s Tribes: We Need You To Lead Us (inspiration to start your own community of like minded individuals).
- Econsultancy’s A beginner’s guide to blogging for business.