Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Need to know how to listen, measure, and positively Engage in social media?
Even though I like to think of myself as social media savvy, I do tend to find myself getting unorganized and losing focus on what is important with the constant change in social media technology.
At last, a 382 page in-depth and concisely organized solution for companies and individuals looking to get dirty with social media.
This is a bible to building your brand with social media. From any individual looking to build their personal brand to a big (and tends to be slow with change) corporation looking to extend its reach.
Mr. Solis, one of his most notable fames being the Conversation Prism, has worked with some of the largest corporations in the world to individuals to the latest web 2.0 startups. Solis is also one of the most influential voices of marketing and communications, a digital analyst and visionary.
Engage is organized in a traditional university classroom setting called “The New Media University.” Solis is your Professor from Social Media 101 all the way through your Social Media M.B.A. and beyond. After reading this book, you will come out a “graduate” of one of the top social media influentials in the world!
Just like Mr. Solis’ blog, this book is packed with information, from case studies to the future of social media and beyond.
If you want to understand where social media is today, how to implement social media to build your brand and business, and how to effectively measure social media (in many people’s opinions the “million dollar question” of social media) then pick up Engage today.
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