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What is it that makes you different? What makes you special?

This is not only important for personal brands but also for businesses or organizations to think about.

I always find myself giving my money to businesses such as restaurants that are different in some way. For example, a restaurant with a bold dedication to serving each and every one of your customers desires or that restaurant that is known strictly for its calzones or maybe you are the “Intermittent Fasting” guy.

Maybe your store atmosphere is unique or you allow your customers to throw the shells of your free peanuts on the floor.

The point is if you are not different in some aspect then you are ultimately boring.

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