Tanner-Maluchnik

6 Questions to Powerful Messages and Effective Communications

by Tanner M. on


The following questions will set you apart from billions of other people in the world all trying to communicate a message.

Effective communication is one of the most essential skills and is a trait that goes back to beginning of mankind.

Mankind has been able to adjust and tweak communication throughout history. Stemming from grunts, moans, cave paintings and hand motions to today’s world of instant tweets and Facebook Status updates.

The tools or vehicles of communication are not as important as to how you communicate your message. If you have a message to be heard, surely, there is a modern technology tool that can be the vehicle behind your message.

I strongly believe the best way to find solutions to any problems are asking the right questions (a topic I will touch on later at Life Destiny). Here are some questions (in no particular order) I believe will help effectively get your message across:

What message is it you want to communicate?

If you are giving a speech, you are probably not going to go up on stage and talk about the importance of eating organic food and living like a caveman one second and then traditional vs. social media the next second.

What is so important that you need to tell your audience?

What is it you want to get across to your audience? Do you want to inform, persuade, or educate them?

Figure out your message and how it provides value to your target audience.

For example, the main message of this blog post is to educate my readers on some questions they can ask themselves in order to deliver a more powerful message to their audience.

My criterion of effectively communicating this message is based on if this message helps at least one of my readers in delivering their own message. Helping one person is all it takes for me, some much more.

Who is your target audience?

Communicating your message to a group of women about why it is important to check your balls for testicular cancer is not effective communication. Unless it is a group of women who are say, mothers in a parenting class, who are looking out for their sons and would relay the importance testicular cancer to their boys.

Figure out who you’re communicating too. If you have a speech coming up, try and figure out who will be in the crowd. What problems do they have? What value can you give them?

For example, this blog post could cover a wide range of people. I know that a lot of my readers are bloggers themselves with message they want to get across. Another group of my readers are young entrepreneurs looking for bits and pieces of information to get ahead, this message might help them in their next sales pitch to investors on their business idea.

Where is your target audience?

Where does the target audience hang out, both online and offline? Can you access these places to better understand them so you can deliver a more effective and stronger message?

If you are going to give a sales presentation on your newest social customer relationship management web application tool, then figure out where the buyers of this tool hang out (both online and offline) and try and gain access to them. Figure out their biggest problems with their current CRM tools and then tailor your message to how your CRM tool helps solve their problem.

What action do you want your target audience to take?

Through your message, what is the action you want your audience to take?

It can be more than one action, though you should have one underlying main action.

For example, this blog post message is meant to inform and educate my readers on some important questions they could ask themselves before communicating, however the main action I want them to take is find it valuable enough to retweet the post or subscribe to my RSS feed or Newsletter.

If I had a product called “Effective Communication in the 21st Century,” then maybe my main action would be for them to buy that product.

What are their problems?

All of the above lead to this question. You need to figure out their problems and then tailor your message that provides solutions to their problems.

How is your message of value to your audience? Why should they care?

Do not be screaming out messages that have no real value to your target audience.

Are you effectively communicating your message?

Take a look at your current communications. Are they effective? Are your messages being heard? Are your messages driving the action you want them to take?

If it is not, this is a simple signal telling you that your current message and actions are not effective. You must change the way you are delivering your message or the actions you are taking if you want to get a different result.

Insanity is doing the same thing over and over again expecting different results.

Final Thoughts

Though there are more fundamentals to effective communication, these questions should be a guide that sets you apart from 99% of everyone else.

Later, we will look at some modern communication technology tools (emerging and established media technology) and how they get your message across. We will also look at some ways we can measure the effectiveness of our messages.

Though I tend to have many grammatical and spelling errors, modern communication technology allows people to instantly find and let me know about these errors so I can fix them. The important thing though is to ask yourself: Is the message I want to communicate getting heard and understand by my targeted audience?

Think Big,

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  • http://www.wilsonusman.com/ Wilson Usman

    Hey bro,
    Excellent questions I think a lot of people are missing these key points. I hope that those who do read these questions and answer them, go apply them. That includes me. I think my biggest issue is what message I want to communicate. I know my blog says “have fun, work less, and live your dreams” but I don't want people to think I am just lazy I mean I work from 4 a.m to 12 a. m that's 16 hours I almost feel like I am contradicting myself but I feel that to have a successful blog I need to work that hard.

    • http://lifedestiny.net/ Tanner @ Life Destiny

      Hey Wilson,

      Thanks for stopping by. The thing is, I am sure you agree, that “working” on our blogs is not necessarily work. I mean some things are mundane and boring work (which I tend to just skip over sometimes), but a lot of what we “work” on in blogging is fun.

      I have been working on figuring out what “message” it is I want to portray here at Life Destiny and have changed a few times as my passions have truly revealed themselves. It'll all work itself out.

      • http://www.wilsonusman.com/ Wilson Usman

        Ok cool thanks for the tip. Good thing I have a little patience

        • http://lifedestiny.net/ Tanner @ Life Destiny

          No problem..You are definitely on the right path, keep pumping out that great content you are. Your blog definitely has that “fun” vibe to it, I like it!

  • http://twitter.com/bluepop13 Eric

    These are good questions to ask your readers and to understand in order to build a better blog post or community with communication. It's always important to have a why. With a why you can almost do anything.

    • http://lifedestiny.net/ Tanner @ Life Destiny

      Thanks for stopping by buddy. I agree why is a huge. I also think asking “So What?” is huge too.

      Recently, I listened to an excellent interview over at Mixergy.com from the author of “So What?”, Mark Magnacca. I highly suggest anyone who deals with anything in business or writing to check it out at:

      http://mixergy.com/so-what-mark-magnacca/

      I promise it will help.

  • http://www.writersaddict.net/ Ryan Hanzel

    Communication and how it is presented is everything these days. One minor glitch in your message can alter it completely through misinterpretation. Great post bud I really enjoyed reading it.

    • http://lifedestiny.net/ Tanner @ Life Destiny

      Hey buddy thanks for stopping over. I believe you are doing an excellent job of communicating your messages at Writers Addict. Keep up the great work!

      • http://www.writersaddict.net/ Ryan Hanzel

        Thanks man glad what I do works, still some room for improvement 😀

        • http://lifedestiny.net/ Tanner @ Life Destiny

          We all have some room to improvement I believe. Never ending improvement is the enjoyable journey. Small incremental improvements and rewards make life enjoyable.

  • http://www.androidsquirrel.com Ryan Hanzel

    Communication and how it is presented is everything these days. One minor glitch in your message can alter it completely through misinterpretation. Great post bud I really enjoyed reading it.

  • http://lifedestiny.net/ TM

    Hey buddy thanks for stopping over. I believe you are doing an excellent job of communicating your messages at Writers Addict. Keep up the great work!

  • http://www.androidsquirrel.com Ryan Hanzel

    Thanks man glad what I do works, still some room for improvement 😀

  • http://lifedestiny.net/ TM

    We all have some room to improvement I believe. Never ending improvement is the enjoyable journey. Small incremental improvements and rewards make life enjoyable.

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